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What Is A Social Media Marketing Strategy?

 

Question Of The Day: What Is A Social Media Marketing Strategy?

 

You know social media. It’s Facebook, Twitter, LinkedIn, Instagram, and even YouTube. Regardless of what content you put out there, you need a strategy. And you need one that is specific to your social media marketing campaign.

 

So, what is a social media marketing strategy?

 

It essentially answers the five W’s and one H—who, what, when, where, why, and of course, how.

 

·     Who is your target audience? Who are you talking to?

·     What is your key message? What kind of content will you share? What motivates your target audience to check out social media?

·    When is the right time to post? When do people go online?

·    Where are you going to share your content? Where does your target audience go when they are online?

·    Why Facebook? Or Twitter? Why are you on the platform you chose?

·    How do you want to be perceived by potential customers and followers?

The answers to these questions will form the foundation of your social strategy.

 

Why is this important?

 

Because social media can help make or break your business. Social media management is more than just responding to questions or feedback online. It is about creating connections and strengthening customer relationships. It is about building your brand. There’s a lot at stake, so you need to be strategic about what you put out there and how you do it.

 

Best Social Media Marketing Strategy Tips

 

·         Keep an eye out for marketing trends. Digital marketing is always in a state of flux. It’s ever-evolving. And of course, those who adapt early on or set the trends have much to gain. Watch out for the latest, even if it’s not a part of your target audience. At the same time, it’s important to know when to join. Not all trends will be a fit for your brand. Circle back to your goals and your overarching message to help keep you grounded.

 

·         Strike a balance between organic and paid content. Viral organic content is the dream, but it’s a lot harder than it looks. Social media advertising allows you to reach a targeted audience faster. It’s important to be clear on your goals so you can choose the right type of ad. Are you after higher impressions or better engagement? Another good thing about social ads is that you can test and optimize, so you can make the most of your budget.

 

·         Invest in video. Video is no longer just a YouTube thing. Instagram and Facebook have ‘Stories,’ and even Twitter has ‘Fleets.’ And of course, there’s TikTok. There is a strong demand for video content, and the payoff is significant. Posts with video drive higher engagement and improved search engine rankings.

 

Here’s Why You Need Professional Social Media Marketing Services

 

It’s easy to claim to be a social media expert, but when it comes right down to it, there’s more to professional social media marketing than witty posts.

 

It requires solid strategy, technical precision, and of course, a healthy dose of creativity. It takes a tribe to create a sustainable social media marketing plan that will deliver long-term results.

 

We can be that tribe of experts for your business. Give us a call now, (504) 565-2346.

What Is Website Design And Development?

Question Of The Day: What Is Website Design And Development?

 

As a digital marketer or as an online merchant, your website is your headquarters. It represents your brand—your personality, values, and unique proposition. And this is precisely why website design and development are crucial.

 

So, what is website design and development?

 

Website development is the “process of building websites and applications for the internet.” It goes beyond the design aspect of a website. Web development involves coding and programming, which are the foundations of a website’s functionality.

 

Website design can be considered a “subset” of web development. It is part of the website creation process. But as the name implies, it focuses on the visual aspects like layout, graphic design, and content.

 

One of the key factors you should take into consideration during the website design and development process is web presence optimization.

 

It is the process of maximizing your reach by optimizing your website and other online assets like social media platforms and videos.

 

The goal of website optimization is to drive traffic, engage visitors, and convert them into buyers or brand followers. An effective way to do this is through search engine optimization or SEO.

 

Website Optimization For SEO: The Basics

 

·         Content. Value-adding content is always the way to go. Write for your customers, not for Google. Search engines will rank your website higher if there is quality content. You’ll need to find the right keywords but make sure not to resort to keyword stuffing. This is a shady SEO tactic that will get you blacklisted. Keep in mind that in-depth and long-form content tend to rank better.

 

·         Speed. When it comes to website optimization, speed matters. Site speed affects your search engine rankings because it has an impact on user experience. If your website loads slowly, visitors will leave right away and will likely go to your competitor.

 

If you have a “template” website, it can come with built-in features that you don’t need. That’s additional code that needs to load, and it can affect the overall experience.

 

·         Mobile-friendliness. With mobile accounting for approximately half of web traffic around the world, it makes perfect sense to optimize your website for viewing on the go. For websites, mobile optimization means improved ranking and conversion rate, because the quality of user experience also improves.

 

Making your website mobile is about adapting to user behavior while in transit. From loading speed to details like larger buttons and mobile-specific navigation, you will need to analyze all aspects of your website. The goal is to make sure that the experience is seamless.

 

Why Professional Web Design And Development Services Makes A Huge Difference

 

Can you DIY your business website? Probably. Is it a good idea? Not so much.

 

Website design and development, like everything else in your business, requires strategy. And that’s something a professional team can offer. You’ll have a team to bounce off ideas with. You’ll have an expert who can balance the creative and technical requirements of your website.

 

With a professionally done website, you can expect better SEO rankings and reduced bounce rates. These factors drive the growth of the business.

 

Don’t just take our word for it. Give us a call now to find out how we can do all these, and more, for your company. Our direct line is (504) 565-2346.

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