What Is A Social Media Marketing Strategy?

 

Question Of The Day: What Is A Social Media Marketing Strategy?

 

You know social media. It’s Facebook, Twitter, LinkedIn, Instagram, and even YouTube. Regardless of what content you put out there, you need a strategy. And you need one that is specific to your social media marketing campaign.

 

So, what is a social media marketing strategy?

 

It essentially answers the five W’s and one H—who, what, when, where, why, and of course, how.

 

·     Who is your target audience? Who are you talking to?

·     What is your key message? What kind of content will you share? What motivates your target audience to check out social media?

·    When is the right time to post? When do people go online?

·    Where are you going to share your content? Where does your target audience go when they are online?

·    Why Facebook? Or Twitter? Why are you on the platform you chose?

·    How do you want to be perceived by potential customers and followers?

The answers to these questions will form the foundation of your social strategy.

 

Why is this important?

 

Because social media can help make or break your business. Social media management is more than just responding to questions or feedback online. It is about creating connections and strengthening customer relationships. It is about building your brand. There’s a lot at stake, so you need to be strategic about what you put out there and how you do it.

 

Best Social Media Marketing Strategy Tips

 

·         Keep an eye out for marketing trends. Digital marketing is always in a state of flux. It’s ever-evolving. And of course, those who adapt early on or set the trends have much to gain. Watch out for the latest, even if it’s not a part of your target audience. At the same time, it’s important to know when to join. Not all trends will be a fit for your brand. Circle back to your goals and your overarching message to help keep you grounded.

 

·         Strike a balance between organic and paid content. Viral organic content is the dream, but it’s a lot harder than it looks. Social media advertising allows you to reach a targeted audience faster. It’s important to be clear on your goals so you can choose the right type of ad. Are you after higher impressions or better engagement? Another good thing about social ads is that you can test and optimize, so you can make the most of your budget.

 

·         Invest in video. Video is no longer just a YouTube thing. Instagram and Facebook have ‘Stories,’ and even Twitter has ‘Fleets.’ And of course, there’s TikTok. There is a strong demand for video content, and the payoff is significant. Posts with video drive higher engagement and improved search engine rankings.

 

Here’s Why You Need Professional Social Media Marketing Services

 

It’s easy to claim to be a social media expert, but when it comes right down to it, there’s more to professional social media marketing than witty posts.

 

It requires solid strategy, technical precision, and of course, a healthy dose of creativity. It takes a tribe to create a sustainable social media marketing plan that will deliver long-term results.

 

We can be that tribe of experts for your business. Give us a call now, (504) 565-2346.