Question Of The Day: What
Is Website Design And Development?
As a digital marketer or as
an online merchant, your website is your headquarters. It represents your
brand—your personality, values, and unique proposition. And this is precisely
why website design and development are crucial.
So, what is website design
and development?
Website development is the
“process of building websites and applications for the internet.” It goes
beyond the design aspect of a website. Web development involves coding and
programming, which are the foundations of a website’s functionality.
Website design can be
considered a “subset” of web development. It is part of the website creation
process. But as the name implies, it focuses on the visual aspects like layout,
graphic design, and content.
One of the key factors you
should take into consideration during the website design and development
process is web presence optimization.
It is the process of
maximizing your reach by optimizing your website and other online assets like
social media platforms and videos.
The goal of website
optimization is to drive traffic, engage visitors, and convert them into buyers
or brand followers. An effective way to do this is through search engine
optimization or SEO.
Website Optimization For SEO: The Basics
·
Content. Value-adding
content is always the way to go. Write for your customers, not for Google.
Search engines will rank your website higher if there is quality content. You’ll
need to find the right keywords but make sure not to resort to keyword
stuffing. This is a shady SEO tactic that will get you blacklisted. Keep in
mind that in-depth and long-form content tend to rank better.
·
Speed. When
it comes to website optimization, speed matters. Site speed affects your search
engine rankings because it has an impact on user experience. If your website
loads slowly, visitors will leave right away and will likely go to your
competitor.
If
you have a “template” website, it can come with built-in features that you
don’t need. That’s additional code that needs to load, and it can affect the
overall experience.
·
Mobile-friendliness. With
mobile accounting for approximately half of web traffic around
the world, it makes perfect sense to
optimize your website for viewing on the go. For websites, mobile optimization means
improved ranking and conversion rate, because the quality of user experience
also improves.
Making your website mobile
is about adapting to user behavior while in transit. From loading speed to
details like larger buttons and mobile-specific navigation, you will need to
analyze all aspects of your website. The goal is to make sure that the
experience is seamless.
Why Professional Web Design And Development Services Makes A Huge Difference
Can you DIY your business
website? Probably. Is it a good idea? Not so much.
Website design and
development, like everything else in your business, requires strategy. And
that’s something a professional team can offer. You’ll have a team to bounce
off ideas with. You’ll have an expert who can balance the creative and
technical requirements of your website.
With a professionally done
website, you can expect better SEO rankings and reduced bounce rates. These
factors drive the growth of the business.
Don’t just take our word
for it. Give us a call now to find out how we can do all these, and more, for
your company. Our direct line is
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